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In 1975, Ardaiz, Azcona, Ortigosa and Unzué, four local names involved with funeral services since the late 19th century, decided to unite and create the first Memorial Service Facility in Spain in the city of Pamplona: “Irache Funeral Services”.
Confronted by shock, scepticism and outright opposition from peers that feared the unknown, the partnership somehow found a way to offer the people of Navarra this new service at a moment of great social change.